The medium isn’t the message. It’s the brand.
Without the right strategy, your digital marketing will fail—guaranteed. It’s a brutal fact: in the new COVID-19 normal, businesses that haven’t adapted to digital marketing will have to do so…
7 business pain-points that a brand-first approach to your business could solve
Branding is one of the most misunderstood concepts out there, when it comes to business terms. While there can be a lot packed into the definition of branding, the lack…
How to Build a Brand Strategy for Your Small Business
Twitter chat with Melinda Emerson, SmallBizLady Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from…
4 Ways Brand Equity Benefits Your Company
Do You Know What Your Brand is Worth? Business owners often underestimate how important their brand’s value can be to their bottom line. You don’t have to look far to…
Brand Consistency – How Do You Measure Up?
One of the key things in successful branding is brand consistency. What we mean by brand consistency is that your message and how you present your brand is consistent across…
6 Reasons You Should Consider a Brand Refresh
There may be never a good time for you to want to hear that you need a brand refresh. Just the mere thought of having to redo everything your business…
Yes, you love your logo. But is it a good one?
6 ways to tell if your business has a great logo There are many types of logos out there, and it is likely that you have one that you may…