Without the right strategy, your digital marketing will fail—guaranteed. It’s a brutal fact: in the new COVID-19 normal, businesses that haven’t adapted to digital marketing will have to do so quickly, or perish. Traditional advertising—print, broadcast, direct mail—will shrink to…
Branding is one of the most misunderstood concepts out there, when it comes to business terms. While there can be a lot packed into the definition of branding, the lack of understanding stems from various misconceptions about what branding actually…
Twitter chat with Melinda Emerson, SmallBizLady Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9pm ET. This is excerpted from my recent interview with…
Do You Know What Your Brand is Worth? Business owners often underestimate how important their brand’s value can be to their bottom line. You don’t have to look far to find examples of companies that have done an exceptional job…
One of the key things in successful branding is brand consistency. What we mean by brand consistency is that your message and how you present your brand is consistent across every platform, in every interaction you have with current and…
There may be never a good time for you to want to hear that you need a brand refresh. Just the mere thought of having to redo everything your business uses may make you want to hide under your desk.…